Some very encouraging news in about how Leeds is well positioned to stride forward out of recession.
News / Yorkshire cities well placed to grow – report THEBUSINESSDESK.COM.
Ten Top Tips for Improving your Job Postings
The following principally concerns vacancies which might be posted directly onto your own website, but much of the advice also applies to postings you might make on a job board, etc.
Where’s the Benefit?
Too many job postings focus on too much on the job content, what skills the applicant needs, etc. However, the first priority has to be to tell the reader what is great about working for your firm and what’s great about this role. Where is the benefit to them?
So it’s not about you – it’s about them!
Write the posting for them – not you, not the Partners. Write it with your dream applicant in mind. What do they want to know? What will appeal to them?
What’s Different and Better?
Countless vacancy descriptions simply describe the dream applicant’s job back to them. That’s boring and will not motivate a good candidate to apply. You need to illustrate how your opportunity is different and better than their current role.
How long’s a piece of string?
Your text needs to be long enough to get the main points across, but short enough to keep peoples’ attention. Less is more.
Do not regurgitate the job description.
Most people buy a car because of the brand, how it looks, how it feels (and how it makes them feel); not because it has a wheelbase of 192 cm. And so a candidate will apply to you for similar emotional reasons, not because they will be drafting commercial contracts, etc.
Mind your language!
Use language which inspires and excites. Use “The Opportunity” not “The Role”; use “Key Responsibilities” not “Job Description”. Use adjectives and adverbs: “…clients” becomes “with an impressive array of Blue Chip clients”.
How to eat an Elephant.
Break the information down into bite-size sections. Use bold and fonts effectively to create an easy “eye journey” for the reader. Have standard formats for your vacancies.
Where do we go from here?
OK, great job, but what are the career prospects? Where does the applicant go from here? What are their chances of promotion?
It’s not about the money…
…but invariably it is. Whilst you don’t necessarily have to be specific, you may be able to enhance the appeal of the role by making mention of remuneration and benefits
Go viral.
Link the role to your firm’s Facebook, LinkedIn and twitter pages. People who are potentially interested in you will be following you via social media – link it all up for wider exposure.
www.langdalesearch.co.uk
Firms reject candidates on the basis of their accents, research suggests
This piece of research has received a good deal of coverage in the legal press. Do you think the same sort of discrimination goes on in Regional firms?
Firms reject candidates on the basis of their accents, research suggests.
News / Legal appointments: Browne Jacobson, Pinsent Masons, Cobbetts and Harvey Ingram THEBUSINESSDESK.COM
Another successful appointment advised by Langdale Search & Selection as Nina Armstrong joins Browne Jacobson.
Shopping for legal advice at Quality Solicitors
Many moons ago I wrote that I would love to see a “High Street” firm open up a shop in one of the mall areas one finds in the larger hypermarkets, commenting that such a move would put a new slant oin the notion of “Tesco Law”. Well, here’s a tale of a firm which has done something very similar. The comments which follow the post reveal a straining to find fault, but really all the firm has done has moved with the times – the shopping centre is the new High Street and they’ve just made their operation more acessible to potential clients. I applaud them for it.
News / Law firms facing competition from non-lawyers THEBUSINESSDESK.COM
Some interesting reading here from a Baker Tilly report on the impact of ABS on the legal profession.
News / Law firms facing competition from non-lawyers THEBUSINESSDESK.COM.
Grant Thornton research suggests law firms could miss out on growth THEBUSINESSDESK.COM
An intersting piece hear regarding a report from Grant Thornton on law firms’ financial reporting. The report seems to be making an interesting point about a lack of clarity and disclosure regarding firms’ reporting practices. I think the key thing is that many Partnerships just don’t want to air their laundry in public for a variety of reasons - privacy, embarassment at good results, embarassment at bad results, an unwillingness to reveal more than is necessary to clients or competitors. From a recruiters perspective, a clean bill of financial health is very, very attractive to potential recruits, particularly in these challenging times.
Grant Thornton research suggests law firms could miss out on growth THEBUSINESSDESK.COM.
The very principle of legal aid is now on trial
The Government’s plans to reform thge Legal Aid system have – unsurprisingly – provoked much debate. On the one hand, we have those who feel it will reduce exploitation of the system, on the other we have those who feel it will undermine some of the core principles on which our society is founded. What are your views?
Solicitors ‘not doing enough’ to market themselves as ABSs approach
It’s a tale told often enough, but that’s probably because its true. The crux of the issue is twofold – budget and that Business Development and CRM often being the preserve of Partners. And as for “Sales”, well “sales” is too often a dirty word to too many law firms. On budget, resource limited firms can view any non fee earner – even one who generates business – as an unaffordable luxury. And whilst Partners are invariably defined by their ability to win, develop and retain clients (and rightly so) there are instances where their approach to these challenges can be outdated and parochial as well as limited by time and geographical constraints.
Solicitors ‘not doing enough’ to market themselves as ABSs approach.
News / Liverpool vulnerable to economic woe says report THEBUSINESSDESK.COM
January 24, 2011 at 10:06 am · Filed under News and Comment
Whilst Leeds could bloom, the outlook is less positive for Liverpool…
News / Liverpool vulnerable to economic woe says report THEBUSINESSDESK.COM.
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